Goal
A user-friendly application designed to facilitate exploring art history and visiting exhibitions with interest.
Searching for reliable and engaging information about artworks at exhibitions.
Challenge
This application is intended for individuals who are consistently studying art and for those who want to discover something new when visiting an art gallery exhibition.
I have a passion for art and delving into the history behind artworks, which is why I developed this project entirely on my own, starting from the idea and culminating in its visual design.
UX Researcher, UX Designer, Visual Designer
My roles
I have developed a new application to assist people in studying art history within art galleries.
User Research
01. User segmentation
Based on the application's objectives, I have identified user segments for which this application will be developed.
To create an interview scenario with users, I formulated 6 hypotheses and prepared questions for each hypothesis to validate them. This process resulted in the formation of an interview script.
02. Hypothesis formation
03. Interviews
In the initial stage, I considered two user segments and conducted interviews with 5 respondents for each segment.
After the interviews, personas were developed, and based on these personas, user scenarios were created, leading to further research.
04. Personas development
Respondents often purchase exhibition booklets but stop using them after a few exhibits because they prefer to focus more on looking at the artworks rather than reading lengthy descriptions.
03. Listening to audio guides at exhibitions is easier than reading text
02. Users enjoy collecting artwork collections
During the interviews, it was revealed that paintings that people like are often saved either in their phone's gallery or in specialized apps that allow creating mood boards. However, making notes in those apps can be challenging.
Due to the vast number of information sources, respondents often come across repetitive or fake information. Therefore, it's crucial to provide high-quality materials from art experts.
01. Quick and convenient access to reliable information
The Problem statement
In the second stage, a comparative table was compiled, where parameters such as usability, user communication, functionality, and design elements were evaluated.
Competitive audit
Field Studies
I conducted two types of competitor research. Firstly, I attended exhibitions where an app with similar functionality was offered. There, I identified drawbacks in using AR technology – to use the app, a large data file needed to be downloaded first, and since there was no Wi-Fi available at the exhibition, internet connectivity was poor. Another issue was that in order to see the descriptions, users had to constantly point their camera at the artwork. However, paintings could be positioned very high, making it inconvenient to read information in such a position. Additionally, this approach was not accessible for users with limited capabilities.
Competitor Analysis
Based on the research, a User Flow was created, depicting two user paths: obtaining information about an artwork at the exhibition and booking tickets.
User Flow
Information Architecture
The User Flow helped establish the information architecture for the initial version of the application and plan the connections between screens. In the future, there is an intention to expand the functionality and further refine this app's structure.
The prototypes considered user paths based on the User Flow. During the development process, we decided to reduce the number of features for the initial stage and postpone ticket purchasing. We focused on addressing the main issues identified during the research phase. The primary function of the application became scanning paintings and listening to audio guides.
Wireframes
In order to obtain valuable results, I formulated hypotheses that needed verification. I crafted tasks and questions that helped test these hypotheses. This resulted in a script outlining the tasks and the corresponding Key Performance Indicators (KPIs) to be measured.
01. Test preparation
Usability studies
To validate hypotheses regarding the usability of the application's features, a usability test was deemed necessary.
02. Data collection and analysis
After conducting the usability test, I collected the results in a table and incorporated changes into the prototypes. This testing helped identify problematic areas in the application and measure initial KPI metrics.
I initiated the search for a visual language by gathering references, which were categorized into several groups: visual style, functionality, typography, and color combinations.
UI design
I initiated the search for a visual language by gathering references, which were categorized into several groups: visual style, functionality, typography, and color combinations.
