Solution
At the initial stage, an analysis of search queries, direct and indirect competitors was conducted, and recommendations from an SEO specialist were obtained. After that, the main catalog categories were identified. Several options for the user's path to product selection on the website were developed, and potential user objections were addressed with key benefits and descriptive text about the company's activities.
The main goal was to develop a user-friendly online store where customers can order flower bouquets with gifts, potted plants, and flowers.
Goal
UX Researcher, UX Designer, Visual Designer
My roles
In this project, I've meticulously developed a comprehensive online shop that meets all the essential requirements outlined by business and marketing specialists, ensuring a seamless and strategic e-commerce experience.
A dusty pink shade was chosen to complement the main logo color, while a bright green color was used for new and bestselling items. The soft hues of the website help focus on the beauty of the bouquets, while the vibrant accents draw attention to specific elements.
To establish trust, sections such as "Our Customers" and "Our Florists" were added.
A series of icons was developed for the project. Each category has its own set of icons. It was important to indicate the division of the catalog into product collections, allowing the user to quickly find a suitable bouquet based on their preferences.
Icon Development
The checkout process is divided into steps, and each step has its own icon, which helps users quickly identify which step they are on and easily return to the desired step if changes are needed.
In the content, these icons help highlight the company's key advantages.
The design process began with research on existing flower delivery websites. I looked at how other websites presented their products and what information they included. I also considered the needs of the users. What information would they find helpful? What would make it easy for them to choose the right bouquet?
Based on my research and user needs, I developed a design for the product card.
Product Card
I designed and created the product card for a flower delivery website. The main goal was to incorporate the option to select the bouquet size and clearly indicate which bouquet is shown in the photo, ensuring that users have accurate expectations. Additionally, I aimed to convey information about the available delivery dates, which is crucial for users needing flowers for urgent events.
Recommendations for next steps:
● Conduct user testing to ensure that the new design and functionality are meeting user needs.
● Implement new features based on user feedback.
● The new functionality is expected to improve the user experience and increase conversions.
● The new design of the website is based on the user journey, which makes it easier for users to find the information and features they need.
● The project was successfully completed on time and within budget.
Specifically, the following conclusions can be drawn:
Conclusions
The first version of the project has been released. All major pages of the website have been redesigned based on the user journey. Next steps include testing the current functionality and implementing new features.
