The sections include a catalog featuring an up-to-date product list and a map displaying partner stores. Within these sections, users can explore the company's range of offerings, view product prices, and locate stores for placing orders.
for Costumer
for Parners
Pages For Partners, Where to Buy, and Contacts have been developed for our partners. In these sections, partners can submit requests for contract agreements and review collaboration terms. Additionally, a user-friendly calculator has been designed for partner managers.
One of the main project objectives was to attract new partners, so it was important to include sections for partners and feature blocks highlighting the advantages of collaboration.
03. Information for partners
02. Transparent pricing
The cost of the product heavily depended on the selected parameters, and managers had to calculate everything manually, leading to errors in calculations.
The company aimed to preserve its history and showcase a visual connection to its traditions. However, the website also needed to have a modern look and meet user expectations.
01. Preserve company history
The Problem statement
Development of a сatalogue site for Italian brand manufacturer of the luxury stone sanitary ware. The site is designed for two types of users: partners and costumes. Navigation is designed to meet the needs of all types of users and lead them to the right solution.
UX Researcher, UX Designer, Visual Designer
My roles
The development of a user-friendly product card tailored for managers has contributed to an increase in orders from the website and a growth in production capacity.
In this project, all the research was conducted by the client. During the development phase, only a competitive analysis was performed. Based on this data, I started exploring visual presentation options. Several alternatives were proposed, and ultimately, one option was approved that aligned with the product's style and conveyed an impression of a company with a rich history.
Concept Development
Especially for the project, I created icons that seamlessly integrated into the overall website concept. A black-and-white color scheme was employed on the website. Delicate lines underscored the elegance of the bathtubs and provided a contrast to the dark background elements.
I discovered that the buyer, along with the manager, selects settings in the store. Then, the manager generates a complete specification, prints a document for the buyer, and at the end of the workday, sends specifications from all customers to the factory. After implementing the order upload feature on the website, the number of orders doubled. The factory's workload was extended by 2 months, leading to increased production capacity and business growth.
The product card was meticulously developed, as it was interacted with by both partner managers and customers. Through research, it was revealed that the primary users were the managers at partner stores. Based on this information, I formulated hypotheses.
Product Card
The company's history is a crucial component of this brand; they take immense pride in preserving traditions and developing unique production technologies. The About Us page showcases to partners that this is a reliable company that has firmly established itself in the market.
About the Company
I incorporated details that the company holds dear and cherishes. The page is divided into sections, and the sidebar menu remains fixed as you scroll, enabling quick navigation to the desired sections.
Additionally, a dark gray shade was used as a secondary color to emphasize the green and add a sense of formality.
In this project, it was crucial to maintain a connection with the logo and existing brand identity while creating a modern, airy, and eco-friendly website. Therefore, green became the accent color for buttons, icons, and typography. It blends perfectly with the photographs of cottages and the ecological concept.
The "Contact Us" page is intended for partners and their drivers who come to the warehouse for product loading. To facilitate this, I designed a user-friendly map scheme that allows easy navigation to the warehouse. The scheme can be downloaded in PDF format and printed, which is useful in case of internet connectivity issues for foreign companies. Additionally, coordinates for navigation purposes can be copied from the scheme.
Where to buy and contacts
The "Where to Buy" page is designed for Salini's end customers. I created a visual filter based on country and city. As the project progressed and expanded, additional markers were introduced, indicating flagship and branded sales points.
After the project launch, a contract was signed for website maintenance and development. Over the course of 4.5 years, new ideas were introduced, and various strategies were tested to continually enhance the site's functionality and performance.
The number of orders increased as the website and the company expanded. Collecting analytics and implementing marketing strategies played a significant role in driving this growth.
After its implementation, this project continued to grow and evolve. New hypotheses emerged, which aided in the development of the website and facilitated the company's transition to an international level.
the number of orders on the site increased by
years of collaboration since website launch
layouts developed at the design stage
4.5
20%
80+
Results
